Brian Masson

Brian Masson is an expert in demand response, telematics and European urban transport with over 40 years' experience as an advisor and bus company manager. He has led, and participated, in a wide variety of projects in the UK and across the European Union, including Scandinavia, Italy and Greece. He is a specialist in the application of mobility data sets to the design of flexibly routed and timed mobility solutions that integrate buses, taxis, cars and rail-based modes.

Brian's specialisms include Rural and Urban areas, ITS, Business Models, Feasibility studies, Policy and Procedures, Energy and Infrastructure, Training and Product Design.

Mr Masson founded Multi Modal Transport Solutions Limited in 2003. He is the Co-Creator of the Virtual Agency EU (FAMS) project in 2001. Designing and testing the use of telematics to provide multi modal services in real time, maximising use of resources. Concept now adopted across the world and delivers minimum savings of 30% where introduced. Business model endorsed in 2019 G20 Summit in Tokyo for reduction in CO2 and aiding modal switch from car use globally.

Extensive experience in developing and operating sustainable multi modal transport solutions. Designed, managed, and reported over 20 EU funded DRT/ Maas projects over past 20 years. Project management experience with Multi Modal Transport Solutions Ltd, Angus Transport Forum, Centre for Transport Research at University of Aberdeen, Memex (Italy), Ortelio (Greece), Qplan (Greece).

Extensive knowledge of European Public Transport Sector having managed projects involving: First Group, National Express, SRM Bologna, ATAF Florence, SITA/Bus Italia, CTM Cagliari, Brasov Romania, Korsisaari Group Finland, Oasth Thessaloniki Greece, TMB Barcelona Spain, RET Rotterdam Netherlands, Flex Denmark. Also, consultant advising Cork City Council (Mascara project), Ring a Link Kilkenny (Flipper Project) and Dublin City Council in the EU Buses with High Level of Service COST project. Also, involved in the design of green transport solutions including walking, cycling across Europe.